URSS.ru Editorial URSS, Moscú. Librería on-line
Encuadernación Международный НИИ проблем управления Проблемы теории и практики УПРАВЛЕНИЯ. О суверенизации экономики России. Развитие российской Арктики. Визуальный мерчендайзинг. Политический маркетинг как технология управления общество. Ранжирование бизнес-процессов многопрофильного предприятия Encuadernación Международный НИИ проблем управления Проблемы теории и практики УПРАВЛЕНИЯ. О суверенизации экономики России. Развитие российской Арктики. Визуальный мерчендайзинг. Политический маркетинг как технология управления общество. Ранжирование бизнес-процессов многопрофильного предприятия
Id: 227249
21.9 EUR

Проблемы теории и практики УПРАВЛЕНИЯ.
О суверенизации экономики России. Развитие российской Арктики. Визуальный мерчендайзинг. Политический маркетинг как технология управления общество. Ранжирование бизнес-процессов многопрофильного предприятия. №08/2017

URSS. 144 pp. (Russian).
Papel offset blanco
  • Rústica

Resumen del libro

О суверенизации экономики России. Развитие российской Арктики в условиях климатических изменений. Визуальный мерчендайзинг и его законы. Политический маркетинг как технология управления общество. Ранжирование бизнес-процессов многопрофильного предприятия

Más información:
Soderzhanie Contents
Soderzhanie
top
EKONOMIChESKAYa POLITIKA: STRATEGIYa I TAKTIKA

Valerij Malishev O suverenizatsii ekonomiki Rossii (s.1–2)

suverenizatsiya ekonomiki, politika sanktsij, mezhfirmennoe sotrudnichestvo, zameschenie importa, maksimiziruyuschee povedenie
Pokazana vozmozhnost' funktsionirovaniya ekonomiki Rossii v usloviyakh provodimoj v nastoyaschee vremya politiki sanktsij. V kachestve instrumenta dostizheniya suverenizatsii v stat'e vidvigaetsya polozhenie o neobkhodimosti perekhoda k novomu mekhanizmu proizvodstvennoj deyatel'nosti, bolee sovershennomu, chem mekhanizm proizvodstvennoj deyatel'nosti promishlenno razvitikh stran. V osnove etogo mekhanizma — ispol'zovanie mezhotraslevogo mezhfirmennogo sotrudnichestva.
  • Nado ne likvidirovat' nedostatok produktov importa v strane, a izmenit' mekhanizm proizvodstvennoj deyatel'nosti Rossii takim obrazom, chtobi prakticheski ne ispitivat' potrebnosti v importe iz promishlenno razvitikh stran.
  • Nashe stremlenie k bolee visokomu institutsional'nomu urovnyu dolzhno virazhat'sya v perekhode k funktsionirovaniyu mikrourovnya, svobodnomu ot tranzaktsionnikh izderzhek.
  • Ravnaya vozmozhnost' vosproizvodstva resursov proizvodstva stanet rezul'tatom informatsionnoj simmetrii i besprepyatstvennogo pereliva resursov proizvodstva pri mezhotraslevom mezhfirmennom sotrudnichestve.
GOSUDARSTVENNOE UPRAVLENIE

Mikhail Prokop'ev Metodicheskie aspekti formirovaniya kontseptsii i otsenki prodovol'stvennoj bezopasnosti (s.3–4)

kontseptsiya prodovol'stvennoj bezopasnosti, doktrina prodovol'stvennoj bezopasnosti, otsenka prodovol'stvennoj bezopasnosti, FAO
Rassmotrena evolyutsiya opredeleniya prodovol'stvennoj bezopasnosti. Daetsya sravnitel'naya otsenka pokazatelej prodovol'stvennoj bezopasnosti FAO i Doktrini prodovol'stvennoj bezopasnosti RF. Obosnovani osnovnie napravleniya sovershenstvovaniya kontseptsii prodovol'stvennoj bezopasnosti.
  • Kontseptsiya prodovol'stvennoj bezopasnosti ne mozhet ostavat'sya raz i navsegda neizmennoj.
  • Suschestvuet printsipial'noe otlichie podkhodov FAO k prodovol'stvennoj bezopasnosti i podkhoda, zalozhennogo v Doktrinu prodovol'stvennoj bezopasnosti Rossijskoj Federatsii.
  • Prodovol'stvennaya bezopasnost' vse bol'she svyazana ne s neposredstvenno vnutrennim proizvodstvom prodovol'stviya, a s obschim sotsial'no-ekonomicheskim polozheniem strani.
REGIONAL'NOE RAZVITIE

Boris Porfir'ev Obespechenie voennoj bezopasnosti v Arkticheskom regione RF v usloviyakh klimaticheskikh izmenenij: vizovi, zadachi, resheniya (s.5–6)

voennaya bezopasnost', adaptatsiya, voennaya infrastruktura, izmenenie klimata
Viyavleni vozmozhnosti i prioriteti adaptatsii suschestvuyuschikh dokumentov v oblasti natsional'noj bezopasnosti na arkticheskom napravlenii k vizovam global'nikh klimaticheskikh izmenenij. Opredeleni meri organizatsionnogo, nauchnogo i tekhnicheskogo kharaktera po sovershenstvovaniyu sil pogranichnoj i natsional'noj oboroni v Arkticheskom regione. Obobschen zarubezhnij opit formirovaniya sil i sredstv natsional'noj oboroni v arkticheskom regione.
  • Vo vsekh razvitikh v voennom otnoshenii stran mira problema izmenenij klimata i ikh posledstvij yavlyaetsya novim faktorom, znachenie kotorogo dlya razvitiya sistemi natsional'noj bezopasnosti i natsional'noj oboroni, na visshem urovne prinyatiya voenno-politicheskikh reshenij uzhe osoznano.
  • Naibolee sovremennimi i yarkimi primerami, illyustriruyuschimi kompleksnost' podkhoda k realizatsii zadach natsional'noj bezopasnosti i natsional'noj oboroni yavlyayutsya bazi «Severnij Klever» i «Arkticheskij trilistnik».
  • Znachenie realizuemogo v poslednie pyat' let v Arkticheskom regione kompleksa voenno-organizatsionnikh, nauchnikh i voenno-tekhnicheskikh mer, vklyuchaya tekhnologicheskie innovatsii, vkupe s masshtabnimi grazhdanskimi proektami gosudarstvennikh organizatsij i chastnikh biznes-struktur trudno pereotsenit'.

Dmitrij Eliseev Global'nie klimaticheskie izmeneniya i razvitie mezhdunarodnogo tranzita po Severnomu morskomu puti (s.7–8)

severnij morskoj put', konkurentosposobnost', transportirovka gruzov, suda arkticheskogo klassa, suda-kontejnerovozi, ledokol'naya provodka
Dana otsenka vliyaniya klimaticheskikh izmenenij na perspektivi mezhdunarodnogo tranzita gruzov po Severnomu morskomu puti (SMP). Predlozhena model'naya otsenka konkurentosposobnosti SMP kak tranzitnoj trassi dlya gruzoperevozok. Proveden sravnitel'nij analiz konkurentosposobnosti SMP i marshruta cherez Suetskij kanal.
  • Klimaticheskij faktor uvelichivaet potentsial konkurentosposobnosti SMP kak mezhdunarodnogo tranzitnogo koridora.
  • Sovremennaya konkurentosposobnost' SMP obuslovlena tsenovoj politikoj v otnoshenii ledokol'nogo soprovozhdeniya.
  • Konkurentosposobnaya sebestoimost' tranzita obespechivaetsya regulyarnost'yu ispol'zovaniya SMP.

Nikolaj Terent'ev Problemi ekologicheski ustojchivogo razvitiya rossijskoj Arktiki v usloviyakh izmenenij klimata (s.9–10)

Arktika, Arkticheskaya zona Rossijskoj Federatsii, izmeneniya klimata, ustojchivoe razvitie, ekologiya, ekosistemi, bioraznoobrazie
Oboznacheni prioriteti ekologicheski ustojchivogo razvitiya Arktiki. Proanalizirovani osobennosti prirodno-klimaticheskikh uslovij rossijskoj Arktiki. Dan obzor mekhanizmov i ozhidaemikh vozdejstvij protsessov izmenenij klimata na sostoyanie nazemnikh, morskikh i pribrezhnikh ekosistem, a takzhe bioraznobraziya rossijskoj Arktiki. Pokazana tesnaya vzaimosvyaz' mezhdu sotsial'no-ekonomicheskim razvitiem dannogo makroregiona Rossii i dinamikoj prirodno-klimaticheskikh uslovij.
  • Kachestvo zhizni naseleniya i sotsial'no-ekonomicheskoe polozhenie arkticheskikh territorij v suschestvennoj stepeni opredelyayutsya prirodno-klimaticheskimi i ekologicheskimi usloviyami.
  • Izmeneniya klimata – naibolee masshtabnij faktor, vozdejstvuyuschij na ekologiyu, ekosistemi i bioraznoobrazie Arktiki.
  • Izmeneniya klimata vedut k smyagcheniyu prirodno-klimaticheskikh uslovij, otkrivayut perspektivi znachitel'noj intensifikatsii khozyajstvennoj deyatel'nosti, no s drugoj storoni, masshtab etikh izmenenij grozit narusheniem ekologicheskogo balansa, vikhodom arkticheskikh ekosistem iz sostoyaniya ravnovesiya s sootvetstvuyuschimi ves'ma negativnimi posledstviyami dlya ekonomiki i infrastrukturi regiona.

Elena Erokhina , Vitalij Alekseev Razvitie severnikh territorij s uchetom interesov korennikh malochislennikh narodov (na materialakh Respubliki Sakha (Yakutiya)) (s.11–12)

sotsial'no-ekonomicheskoe razvitie, korennie malochislennie narodi, problemi Severa, sovershenstvovanie upravleniya, Respublika Sakha (Yakutiya), novaya rol' biznesa
Rassmotreni osnovnie problemi severnikh regionov Rossii i zarubezhnij opit realizatsii strategij razvitiya severnikh territorij v Kanade i SShA. Opredeleni instrumenti i predlozheni rekomendatsii po sovershenstvovaniya upravleniya razvitiem ekonomiki severnikh regionov RF s uchetom interesov korennikh malochislennikh narodov. Na primere Respubliki Sakha (Yakutiya) obosnovana novaya rol' biznesa v razvitii Severa. Sdelan vivod o tom, chto v slozhnikh usloviyakh izmeneniya geopoliticheskoj situatsii, suschestvuyuschikh problem i disproportsij rossijskikh regionov uchet interesov korennikh malochislennikh narodov — neobkhodimoe uslovie effektivnogo territorial'nogo razvitiya.
  • V sovremennikh slozhnikh usloviyakh ekonomicheskikh reform rezko obostri-lis' problemi korennikh malochislennikh narodov Severa.
  • V nastoyaschee vremya razvitie Severa Rossii osuschestvlyaetsya bez real'nogo uchastiya korennikh malochislennikh narodov v realizatsii innovatsionnikh, infrastrukturnikh i drugikh proektov v ekonomike.
  • Dlya resheniya problem Severa neobkhodima novaya paradigma upravleniya, v kotoroj budet udeleno vnimanie razrabotke putej sovershenstvovaniya razvitiem ekonomiki severnogo regiona s uchetom interesov korennikh malochislennikh narodov.

Ol'ga Kuznetsova Sotsial'no-ekonomicheskoe razvitie g. Tol'yatti v kontekste razvitiya avtoproma i federal'noj podderzhki monogorodov (s.13–14)

monogorod, avtomobil'naya promishlennost', osobie ekonomicheskie zoni, industrial'nie parki i tekhnoparki, territorii operezhayuschego sotsial'no-ekonomicheskogo razvitiya, nalogovie l'goti
Raskrivayutsya osobennosti sotsial'no-ekonomicheskogo razvitiya i federal'noj podderzhki krupnejshego rossijskogo monogoroda – Tol'yatti. Analiziruetsya izmenenie roli Tol'yatti v rossijskoj avtomobil'noj promishlennosti, strukturnie izmeneniya v zanyatosti monogoroda. Pokazivayutsya mnogoobrazie instrumentov federal'noj podderzhki Tol'yatti i ego prichini, rezul'tati privlecheniya investorov v osobuyu ekonomicheskuyu zonu.
  • Primer Tol'yatti pokazivaet znachimost' ob'ektivnikh faktorov sotsial'no-ekonomicheskogo razvitiya monogorodov: ikh ekonomiko-geograficheskogo polozheniya i otraslevoj spetsializatsii, kotorie v sluchae ikh negativnogo kharaktera mogut bit' lish' otchasti kompensirovani gosudarstvennoj politikoj.
  • Reshenie problemi zanyatosti monogorodov v kratkosrochnom periode mozhet privodit' k rostu nizkooplachivaemikh rabochikh mest, togda kak sozdanie sovremennikh visokoproizvoditel'nikh proizvodstv ne trebuet bol'shogo chisla rabochikh ruk.
  • Sovremennaya sistema federal'noj podderzhki investorov yavlyaetsya chrezmerno zaputannoj, chto naglyadno pokazivaet primer Tol'yatti, gde vnedreni mnogie iz vozmozhnikh instrumentov federal'noj investitsionnoj politiki.
INTEGRATsIONNIE PROTsESSI

Anna Tarasyuk Rossiya i Kitaj: mezhregional'noe i prigranichnoe sotrudnichestvo. Problemi, prioriteti, perspektivi (s.15–16)

rossijsko-kitajskoe prigranichnoe sotrudnichestvo, instituti i mekhanizmi mezhregional'nogo sotrudnichestva, vzaimnaya torgovlya regionov Dal'nego Vostoka Rossii i prigranichnikh provintsij KNR, podderzhka rossijskogo eksporta
Analiziruetsya ekonomicheskaya effektivnost' i normativno-pravovaya baza dvustoronnego mezhregional'nogo i prigranichnogo sotrudnichestva Rossii i Kitaya. Opredeleni prioriteti i problemi vzaimodejstviya stran v nauchno-proizvodstvennoj, energeticheskoj i logisticheskoj sferakh.
  • Razvitie normativno-pravovoj bazi mezhregional'nogo i prigranichnogo sotrudnichestva v Rossii kak vazhnejshij instrument povisheniya effektivnosti dvustoronnego mezhregional'nogo i prigranichnogo rossijsko-kitajskogo sotrudnichestva.
  • Sotrudnichestvo v oblasti energetiki (novie truboprovodi, postavki nefti i gaza, stroitel'stvo AES, postavki elektroenergii), visokikh tekhnologij (kosmos, «zelenaya energetika») i transportnoj infrastrukturi kak osnovnie napravleniya sotrudnichestva mezhdu Kitaem i Rossiej v period 13-j pyatiletki (2016–2020 gg.).
  • Rossijsko-kitajskoe mezhregional'noe sotrudnichestvo: potentsial perekhoda na kachestvenno novij uroven'. Razvitie eksportnikh logisticheskikh koridorov kak mekhanizm uvelicheniya ob'emov rossijskogo eksporta v KNR i sozdaniya blagopriyatnoj atmosferi investitsionnogo vzaimodejstviya i torgovli mezhdu stranami.
OTRASLEVOJ ANALIZ

Tat'yana Polushkina Organicheskoe sel'skoe khozyajstvo v sisteme ustojchivogo razvitiya sel'skikh territorij (s.17–18)

sel'skie territorii, ustojchivoe razvitie, organicheskoe sel'skoe khozyajstvo, gosudarstvennoe regulirovanie
Obschee sostoyanie sel'skikh territorij RF otsenivaetsya kak neustojchivoe, s yarko virazhennimi priznakami degradatsii, chto ne otvechaet ni sovremennim tendentsiyam razvitiya agrarnikh tsivilizatsij, ni natsional'nim interesam Rossii. Po mneniyu avtora, organicheskie printsipi khozyajstvovaniya otkrivayut novie vozmozhnosti dlya ustojchivogo razvitiya sel'skikh territorij strani, chto obuslovleno unikal'nim sochetaniem nizkotekhnologichnikh metodov vedeniya khozyajstva, otnositel'no liberal'noj situatsiej vokrug zemel'nogo rinka (nesmotrya na nedeesposobnost' zemel'nogo zakonodatel'stva), ser'eznim i v to zhe vremya slabo zadejstvovannimi otechestvennimi chelovecheskim i nauchno-tekhnicheskim potentsialom.
  • Organicheskoe sel'skoe khozyajstvo ob'edinyaet traditsii, innovatsii i nauku dlya uluchsheniya sostoyaniya okruzhayuschej sredi i razvitiya spravedlivikh vzaimootnoshenij visokogo kachestva zhizni dlya vsekh vovlechennikh v nego lyudej.
  • Trebovaniya Rospotrebnadzora po ryadu voprosov zhestche trebovanij Evrosoyuza i skhodni so standartami IFOAM i Natsional'noj organicheskoj programmoj SShA.
  • Vazhnim faktorom dlya razvitiya organicheskogo sel'skogo khozyajstva v Rossii yavlyaetsya kul'tivirovanie na gosudarstvennom urovne kul'turi otrebleniya «organiki».
GOSUDARSTVENNOE UPRAVLENIE

Anatolij Shut'kov, Evgenij Loginov O vvedenii v oborot zabroshennikh zemel': opit tselinnoj epopei (s.19–20)

prodovol'stvennaya bezopasnost', sel'skoe khozyajstvo, osvoenie tselinnikh i zalezhnikh zemel', material'no-tekhnicheskoe obespechenie, innovatsii, investitsii, importozameschenie, finansovo-kreditnaya sistema, nauka, effektivnost'
Issleduyutsya prichini vivoda iz oborota desyatkov millionov gektarov sel'skokhozyajstvennikh ugodij vsledstvie ser'eznikh perekosov v upravlenii agrarnim sektorom ekonomiki. Raskriti faktori, vizvavshie obval'nij spad proizvodstva produktsii zemledeliya i zhivotnovodstva pri nizkom urovne ego rosta za poslednie godi. Dana sravnitel'naya otsenka osvoeniya novikh zemel' 63-letnej davnosti i rezul'tatov sovremennikh agrarnikh preobrazovanij. Obosnovana vazhnost' ispol'zovaniya opita toj epokhi v praktike segodnyashnego upravleniya agrarnim sektorom.
  • Osvoenie zemel' v 1960-e gg. osuschestvlyalos' na baze ukrepleniya material'no-tekhnicheskoj bazi, ee modernizatsii, perekhoda na proizvodstvo kachestvenno novoj tekhniki s uchetom vedeniya zemledeliya vostochnikh regionov.
  • Opit osvoeniya tselinnikh i zalezhnikh zemel' svidetel'stvuet o vozmozhnosti perevoda sel'skogo khozyajstva na intensivnij put' razvitiya s zadachej obespecheniya strani prodovol'stvennoj nezavisimosti.
  • Poslevoennoe osvoenie tselinnikh i zalezhnikh zemel' vkhodit v istoriyu otechestvennogo zemledeliya kak krupnejshaya i ne imeyuschaya sebe ravnikh po masshtabam i srokam realizatsii mer modernizatsiya sel'skokhozyajstvennogo proizvodstva.
MENEDZhMENT I MARKETING

Karina Sulejmanova Vizual'nij merchendajzing kak effektivnij instrument marketinga (s.21–22)

marketingovie kommunikatsii, merchendajzing, vizual'nij merchendajzing, zakoni vizual'nogo merchendajzinga
Rassmatrivayutsya elementi kompleksa marketingovikh kommunikatsij. Predlozheno opredelenie merchendajzinga kak odnogo iz elementov marketingovikh kommunikatsij predpriyatij. Opredelena rol' vizual'nogo merchendajzinga, sformulirovani osnovnie zakoni vizual'nogo merchendajzinga v torgovom prostranstve.
  • Vizual'nij merchandajzing mozhet bit' ispol'zovan prakticheski vo vsekh torgovikh sferakh, nezavisimo ot ikh masshtaba, tak kak dannoe napravlenie sposobno stimulirovat' rost prodazh za schet uvelicheniya kolichestva nezaplanirovannikh pokupok.
  • Vizual'nij merchandajzing opiraetsya na dva vazhnikh ponyatiya, kotorie otnositsya k oblasti psikhofiziki cheloveka – vospriyatie i vnimanie.
  • U bol'shinstva krupnikh kompanij est' svoya merchandajzingovaya strategiya i mnogie proizvoditeli prodayut svoj tovar setyam tol'ko pri uslovii vipolneniya pravil razmescheniya tovarov.

Egor Anokhin Politicheskij marketing kak tekhnologiya upravleniya obschestvom (s.23–24)

politicheskij marketing, effekt sotoj obez'yani, pervichnie vibori, ideya, tekhnologiya upravleniya
Dana obschaya kharakteristika politicheskogo marketinga. Proanalizirovan protsess politicheskogo marketinga, ego metodi i instrumenti na primere viborov prezidenta SShA 2016 goda. Opredeleni faktori, povliyavshie na kharakter provedeniya viborov: algoritm golosovaniya; nestabil'nost' rinka truda kak sledstvie finansovikh krizisov; sozdanie «obschestva potrebleniya»; vneshnij dolg strani.
  • Politicheskij marketing – eto kontseptsiya upravleniya, vklyuchayuschaya protsess vibora i naznacheniya politicheskikh deyatelej dlya realizatsii zakonodatel'nikh i ispolnitel'nikh funktsij gosudarstva, napravlennij na udovletvorenie politicheskikh pristrastij naseleniya territorii.
  • Regional'nie aspekti igrayut suschestvennuyu rol' v politicheskom marketinge SShA, proyavlyayas' cherez algoritm organizatsii viborov prezidenta strani, soderzhanie predvibornikh programm i meropriyatij.
  • Segodnya politicheskij marketing v SShA – eto tekhnologiya upravlenya kak amerikanskim obschestvom, tak i soobschestvami lyudej, prozhivayuschimi v drugikh stranakh.

Yurij Trifonov, Aleksandr Vizgunov Ranzhirovanie biznes-protsessov mnogoprofil'nogo predpriyatiya: problemi i resheniya (s.25–26)

upravlenie biznes-protsessami, mnogoprofil'nie predpriyatiya, ranzhirovanie biznes-protsessov, metod analiza ierarkhij, svyazannost' biznes-protsessov
Obosnovana neobkhodimost' formalizatsii protseduri opredeleniya prioritetnosti biznes-protsessov dlya resheniya zadachi optimal'nogo raspredeleniya resursov mnogoprofil'nogo predpriyatiya. Predlozhen algoritm otsenki prioritetnosti biznes-protsessov, baziruyuschijsya na ispol'zovanii metoda analiza ierarkhij. Opredeleni kharakteristiki mnogoprofil'nikh predpriyatij, dlya kotorikh zadacha ranzhirovaniya biznes-protsessov yavlyaetsya osobenno aktual'noj.
  • Ranzhirovanie biznes-protsessov primenitel'no k resheniyu zadachi optimal'nogo raspredeleniya sovmestno ispol'zuemikh resursov dolzhno osuschestvlyat'sya na osnovanii sleduyuschikh kriteriev, otrazhayuschikh razlichnie aspekti znachimosti protsessov dlya predpriyatiya: tekuschee vliyanie na finansovie rezul'tati deyatel'nosti predpriyatiya, sootvetstvie strategicheskim tselyam razvitiya predpriyatiya, vliyanie na loyal'nost' klientov.
  • Dlya ranzhirovaniya biznes-protsessov po ukazannim kriteriyam tselesoobrazno ispol'zovat' metod analiza ierarkhij, tak kak on obespechivaet prostuyu i logichnuyu protseduru polucheniya ekspertnikh otsenok, i, v to zhe vremya, pozvolyaet proanalizirovat' soglasovannost' otdel'nikh otsenok.
  • Pokazatel' svyazannosti vidov deyatel'nosti mnogoprofil'nogo predpriyatiya pozvolyaet otsenit' aktual'nost' zadachi formalizovannogo opredeleniya prioritetnosti biznes-protsessov dlya predpriyatiya.
GOSUDARSTVENNOE UPRAVLENIE

Vladimir Zakharov, Il'ya Zakharov Upravlenie rinkami i ekonomicheskaya bezopasnost' strani (s.105–106)

ekonomicheskaya bezopasnost', ustojchivoe razvitie, bezopasnost' rinkov, strategiya ekonomicheskoj bezopasnosti
Upravlenie rinkami rassmatrivaetsya kak organicheskaya chast' sistemi obespecheniya ekonomicheskoj bezopasnosti strani. Analiziruyutsya strategicheskie resheniya, neobkhodimie dlya naraschivaniya potentsiala rinkov i nejtralizatsii ugroz ego razrusheniyu.
  • Ekonomicheskaya bezopasnost — vozmozhnost' razvitiya natsional'noj ekonomiki v dolgosrochnoj perspektive, zaschischennost' ot ugroz ee ustojchivomu razvitiyu.
  • Upravlenie rinkam — slaboe zveno v sisteme upravleniya ekonomiche-skoj bezopasnost'yu strani.
  • Uchastie gosudarstva v upravlenii rinkami natseleno na preduprezhdenie krizisov, razrushayuschikh ekonomicheskij potentsial rinkov.
Contents
top
ECONOMIC POLICY: STRATEGY AND TACTICS

Valery Malyshev On Sovereignization of Russian Economy (pp.1–2)

sovereignization of economy, sanctions policy, inter-firm cooperation, import substitution, maximizing behaviour
The paper demonstrates the possibility of Russian economy functioning under present day sanctions policy. As a sovereignization-aimed tool, the author puts forward a provision of the need to transition to a new and more perfect production mechanism than the one in use in industrialized countries. The basis of the proposed mechanism lies in applying intersectoral inter-firm cooperation.
STATE GOVERNANCE

Mikhail Prokopyev Methodological Aspects of Food Security Concept Formation and Food Security Assessment (pp.3–4)

food security concept, food security doctrine, food security assessment, FAO
The article examines the evolution of food security definition. A comparative assessment is given of FAO food security and RF Food Security Doctrine indicators. Main directions are substantiated to improve the food security concept.
REGIONAL DEVELOPMENT

Boris Porfiriev Ensuring Military Security in RF Arctic Region under Climate Change: Challenges, Goals, Solutions (pp.5–6)

military security, adjustment, military infrastructure, climate change
Possibilities of and priorities in adjusting available documents on national security in the Arctic area to global climate change challenges are identified. Measures of organizational, scientific and technical type aimed to upgrade frontier and national defense forces in the Arctic region are singled out. Foreign experiences in generating national defense forces and capabilities in the Arctic region are summarized.

Dmitri Eliseyev Global Climate Change and International Transit Development along the Northern Sea Route (pp.7–8)

Northern Sea Route, competitiveness, cargo transportation, Arctic-class ships, container ships, ice channeling
The article evaluates the impact of climate change on international cargo transit along the Northern Sea Route (NSR). A model evaluation of NSR competitiveness as cargo transit route is advanced. A comparative competitiveness analysis is made of NSR and the Suez Canal route.

Nikolai Terentiev Problems of Environmentally Sustainable Development of the Russian Arctic Region under Climate Change (pp.9–10)

Arctic Region, Arctic Zone of the Russian Federation, climate change, sustainable development, environment, ecosystems, biodiversity
Environmentally sustainable development priorities of the Arctic Region are outlined. Specific features of natural and climatic conditions of Russian Arctic Region are researched. Mechanisms and expected climate change impacts on terrestrial, marine and coastal ecosystems as well as biodiversity are reviewed. A close connection is shown between the socioeconomic development of this Russian macro-region and the dynamics of natural and climatic conditions.

Elena Erokhina, Vitali Alexeev The Development of Northern Territories in Terms of Native Minorities’ Interests (case study of the Republic of Sakha (Yakutia)) (pp.11–12)

socioeconomic development, native minorities, problems of the North, management improvement, Republic of Sakha (Yakutia), new role of business
Main problems of Russia’s Northern regions and foreign experience in implementing development strategies of Canadian and US northern territories are regarded. Tools are outlined and recommendations are advanced to improve economic development management in northern territories of the RF taking into account native minorities’ interests. Through the example of the Republic of Sakha (Yakutia), a new role of business in the development of the North is proved. The conclusion is drawn that - under complicated conditions of a change in the geopolitical situation, existing problems of and imbalances between Russian regions - consideration for native minorities’ interests is a necessary condition for effective territorial development.

Olga Kuznetsova The City of Togliatti: Socioeconomic Development in the Context of Automotive Industry Development and Federal Support for Single-Industry Cities (pp.13–14)

single-industry city, automotive industry, special economic zones, industrial and technoparks, accelerated socioeconomic development territories, tax allowances
The specificity of socioeconomic development and federal support for Togliatti, the biggest Russian single-industry city, is unveiled. A changed role of the city in Russian automotive industry and structural employment shifts observed in this single-industry city are analyzed. Manifold tools of federal support for Togliatti, its reasons and the results of attracting investors to the special economic zone are shown.
INTEGRATION PROCESSES

Anna Tarasyuk Russia and China — Interregional and Boundary Cooperation: Problems, Priorities, Prospects (pp.15–16)

Russia-China cooperation, regulatory basis, boundary cooperation, development of the Far East
The economic efficiency and regulatory basis for bilateral interregional and boundary cooperation between Russia and China are investigated. Priorities and interaction problems between the two countries in scientific area, production, energy and logistics are defined.
SECTORAL ANALYSIS

Tatyana Polushkina Organic Agriculture within Sustainable Development System of Rural Territories (pp.17–18)

rural areas, sustainable development, organic farming, government regulation
The general condition of RF rural territories is assessed as unstable and displaying pronounced degradation signs - that does not meet either modern development trends of agrarian civilizations, or Russian national interests. Organic management principles open up new chances for sustainable development of the country’s rural territories, this is due to a unique combination of low-tech farming practices, a relatively liberal situation on the land market (despite land legislation incapacity), serious and at the same time underutilized national human and scientific-and-technical potential.
STATE GOVERNANCE

Anatoly Shutkov, Evgeny Loginov On Reclaimed Lands: Experience of Virgin Lands Epic (pp.19–20)

food security, agriculture, development of virgin and long-fallow lands, inventory and logistics management, innovation, investment, import substitution, financial and credit system, science, efficiency
The article researches the reasons for withdrawing tens of millions of hectares of agricultural land resulting from heavy management distortions in the agricultural sector of economy. Factors are disclosed which produced a precipitous decline in agricultural and livestock production against its low growth level over recent years. A comparative evaluation of land reclamation 63 years ago and modern agrarian transformation results are presented. The significance of the experience of that epoch for current management practice of the agrarian sector is justified.
MANAGEMENT AND MARKETING

Karina Suleymanova Visual Merchandising as Effective Marketing Tool (pp.21–22)

marketing communications, merchandising, visual merchandising, visual merchandising laws
The article discusses elements of marketing communications complex. The author formulates a definition of merchandising as an enterprise marketing communications element. The role of visual merchandising is defined, basic laws of visual merchandising in retail are formulated.

Egor Anokhin Political Marketing as Society Management Technology (pp.23–24)

political marketing, the Hundredth monkey effect, primaries, idea, management technology
The paper gives a general description of political marketing. The political marketing process is analyzed through the example of US presidential elections 2016. Factors are determined, which influenced the elections procedure: voting algorithm, labour market instability as a consequence of financial crises, consumer society formation, the country's foreign debt.

Yuri Trifonov, Alexander Vizgunov Business Processes Ranking in a Diversified Enterprise: Problems and Solutions (pp.25–26)

business processes management, diversified enterprises, business processes ranking, analytic hierarchy process, business process relatedness
The need is justified to formalize the ranking procedure of business processes for the sake of optimal resource allocation in a diversified enterprise. An algorithm to assess business processes ranking by applying analytic hierarchy process is proposed. The authors consider the characteristics of those diversified enterprises where business processes ranking is particularly topical.
Información / Encargar
288 pp. (Russian). Rústica. 15.9 EUR Nuevo!!

Особенности 20-го выпуска:

- исправили предыдущие ошибки

- Добавлены разновидности в раздел разновидностей юбилейных монет СССР

- В раздел 50 копеек 2006-2015 добавлены немагнитные 50 копеек

10 копеек 2005 М (ввел доп. разворот)

- Добавлена информация о 1 рубле 2010 СПМД немагнитный... (Información más detallada)


Información / Encargar
URSS. 304 pp. (Spanish). Rústica. 29.9 EUR

¿Qué es la dimensión del espaciotiempo? ¿Por qué el mundo que observamos es tetradimensional? ¿Tienen el espacio y el tiempo dimensiones ocultas? ¿Por qué el enfoque pentadimensional de Kaluza, el cual unifica la gravitación y el electromagnetismo, no obtuvo el reconocimiento general? ¿Cómo se puede... (Información más detallada)


Información / Encargar
URSS. 184 pp. (Russian). Rústica. 13.9 EUR

Автор настоящей книги рассказов --- современная швейцарская писательница Элен Ришар-Фавр, лингвист по образованию, преподававшая в Женевском университете. Ее герои --- почти всегда --- люди, попавшие в беду в какой-то момент жизни, чаще всего --- старики, никому не нужные и неспособные... (Información más detallada)


Información / Encargar
URSS. 128 pp. (Russian). Rústica. 12.9 EUR

Это рассказы о любви, нежности, желании и страсти, которая бывает и возвышенной, и цинично-жестокой.

В них абсурд и гротеск чередуются с методичной рассудочностью, милосердием и муками совести.

Их персонажи – человеческие, слишком человеческие, - однажды встречаются, проживают кусок... (Información más detallada)


Información / Encargar
URSS. 224 pp. (Spanish). Rústica. 16.9 EUR

De forma viva y amena, el autor expone una diversa información sobre el héroe del libro, la famosa constante matemática que aparece en los lugares más inesperados, obteniendo de este modo una especie de "pequeña enciclopedia" del número pi. La parte principal del libro es de carácter recreativo,... (Información más detallada)


Información / Encargar
376 pp. (English). Cartoné. 110.9 EUR

The present book includes the first full catalogue of Russian porcelain of the 18th and 19th centuries from the Vladimir Tsarenkov Collection. The collection has over 250 outstanding works by leading Russian manufactories — the Imperial Porcelain Factory in Saint Petersburg and the Gardner Porcelain... (Información más detallada)


Información / Encargar
URSS. 152 pp. (Spanish). Rústica. 14.9 EUR

Tras una breve introducción a la termodinámica de los procesos reversibles, el autor expone de forma amena y detallada los postulados fundamentales de la termodinámica de los procesos irreversibles. Se presta una atención especial a los efectos de la termodinámica no lineal, a la autoorganización en... (Información más detallada)


Información / Encargar
URSS. 144 pp. (Spanish). Rústica. 12.9 EUR

En el presente libro se exponen un curso rápido de estiramiento facial natural y un curso intensivo de masaje puntual de la cabeza y el rostro, los cuales le ayudarán a rejuvenecer diez o más años.

Durante la elaboración de los cursos, el autor tuvo en cuenta el alto grado de ocupación de las mujeres... (Información más detallada)


Información / Encargar
Sheliepin L.A. La coherencia. №09
URSS. 160 pp. (Spanish). Rústica. 14.9 EUR

El concepto de coherencia surgió en la óptica clásica. Hoy este concepto no sólo se ha convertido en un concepto general de la física, sino que se ha salido del marco de esta ciencia. En este libro el problema de la coherencia se estudia desde diferentes posiciones. Se examinan, además, las propiedades... (Información más detallada)


Información / Encargar
Zhúkov A.V., Samovol P.I., Applebaum M.V. La matemática elegante. Problemas y soluciones detalladas
URSS. 232 pp. (Spanish). Rústica. 19.9 EUR

Los problemas de los que se compone este libro atrajeron a los autores por su estética. Las preguntas ?`qué es lo que hace que nos guste uno u otro problema? y ?`cuál es la fuente de belleza y elegancia en la matemática? constituyen los temas fundamentales que se discuten en esta obra. La exposición... (Información más detallada)

Aconsejamos preste atención a nuestras novedades. En nuestros catálogos se recogen aproximadamente mil títulos